Nissan’s fan-favorite Heisman campaign has officially returned for a 16th season, blending incredible athletic talent with the manufacturer's newest vehicles. The 2026 edition of "Tell Them a Heisman Sent You" utilizes a revamped structure, focusing on longer YouTube episodes and 30-second game-day broadcasts. Throughout this episodic web series, iconic Heisman trophy winners compete to be Nissan's premier ambassador while driving an impressive lineup of new automobiles.