  Nissan’s fan-favorite Heisman campaign has officially returned for a 16th season, blending incredible athletic talent with the manufacturer's newest vehicles. The 2026 edition of "Tell Them a Heisman Sent You" utilizes a revamped structure, focusing on longer YouTube episodes and 30-second game-day broadcasts. Throughout this episodic web series, iconic Heisman trophy winners compete to be Nissan's premier ambassador while driving an impressive lineup of new automobiles.
Featured Athletes and Star Debuts
This entertaining series merges legendary figures with active playmakers like Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. Stealing the show this season is the most recent Heisman Trophy winner and 2026 No. 1 draft pick, Fernando Mendoza. He steps into the campaign spotlight paired with the redesigned 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
Alongside the 2027 Rogue Hybrid, this new campaign highlights the capable Nissan Frontier PRO-4X, the luxurious Nissan Rogue Platinum, and the family-friendly Nissan Pathfinder. The athletes involved specifically picked these models for their excellent performance, driving capability, and overall popularity.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" began airing on September 4 to align with Week 1 of college football. Fans can catch the commercials all fall on ABC, ESPN, Fox, NBC, and Amazon Prime's Thursday Night Football broadcasts. Complete episodes are available on YouTube, and Nissan’s social media will share sneak peeks and backstage footage.
Experience Nissan at [Dealer City, Dealer State]
Earning the title of the fastest-growing mainstream automotive brand over the past 11 months, Nissan is carrying serious momentum across its vehicle fleet. To get a closer look at these featured models or find your next ride, stop by Crown Nissan today.