Nissan Europe came up with a fun glow-in-the-dark advert to promote the idea of using solar energy to power its cars. Driving a Leaf and generating electricity for the battery with solar panels is a double win for the environmentally focused. While many Leaf owners have converted to solar as a means to power their homes and cars, Nissan has a strong focus on sustainable future mobility and is dedicated to getting even more customers to harness the power of the sun.

There may be other glow-in-the-dark car paint out there, but Nissan worked with inventor Hamish Scott to come up with something truly special. The paint used in the video below differs from all other spray-applied coatings in a very unique and eco-friendly way: It’s entirely composed of a rare all-organic product called Strontium Aluminate. The ultraviolet paint absorbs UV energy throughout the day, then glows eight to 10 hours at night. If the spray were ever made commercially available, consumers would be happy to know that its glow-in-the-dark capability lasts about 25 years.

We think Nissan’s promotion is pretty brilliant and hope it inspires more Leaf buyers to invest in solar. According to one Leaf owner, Ian Finch, who has solar panels installed at his home, "Running the Nissan LEAF costs a sixth of the amount we'd pay to run a diesel or petrol car. Overall, we are probably using 25 percent less electricity thanks to our solar panels and it's a fantastic experience to be able to drive the LEAF using electricity that's been produced completely for free." And we’ll add: energy produced without using fossil fuels.

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